Why an Off-Market observatory
The open market is measured every day: price per square metre, time to sell, inventory, price cuts. The off-market, by contrast, leaves almost no trace, and that is precisely its purpose. An exceptional property that sells without ever being published appears in no statistic before the signing, and often not even afterwards.
The result: owners decide blind. They are advised to seek maximum exposure, without anyone being able to tell them what that exposure costs. Professionals who practise the off-market know it from experience, but each of them sees only their own address book.
To our knowledge, there is no regular indicator, comparable from one country to another, of the prestige off-market and its impact on international transactions. The Observatory was created to fill that gap.
